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1. What problem are we solving?

2. How am I going to grow my business?

Knowledge creation requires innovation. Innovation requires that each person in an organization be at their creative best and committed to being fully engaged as part of a high performance team. The most important impediment to this is often resistance which is perhaps the greatest implicit costs that organizations around the world pay. The point of optimal leverage in reducing resistance in an entire organization is CEO self-knowledge. When the CEO knows how they get in the way they can apply their considerable strengths and talents much more effectively and remove one of the greatest obstacles to business growth that is traditionally ignored because it operates tacitly in most organizations throughout the world. This approach is a many-win. The CEO benefits, the organization benefits, the employees benefit, the customers benefit and society benefits.